Ramadan Shoppers in Indonesia, Malaysia and Singapore are mobile first, and are likely to shop both online and offline in 2021 1 For instance, some of them now keep an eye out for livestream selling on Facebook, particularly live auctions of products like fashion on local stores, like Princess Fashion SG. Google and Temasek’s e-Conomy Southeast Asia report found that Southeast Asia had added 40 million new users in 2020 alone. Many found themselves shopping online for the first time, and the habit stayed with them until today. Bazaars such as Singapore’s annual Geylang Serai bazaar also had to move online. New platforms and stores like Kedai Sujimy, SoukAsia and Choket.my which specialised in products targeted at Muslim demographics began appearing and growing during this period. More Platforms and Brands targeting Muslims Rose in 2020, and are ready for more action in 2021 The result led to more people turning to online channels in 2020, even having Hari Raya reunion dinners virtually over online platforms like Zoom. Mosques were closed during Ramadan, house visits were limited while in many places brick-and-mortar stores were closed while physical bazaars were cancelled. How Ramadan Will be Celebrated in 2021 vs 2020ĭuring the height of the pandemic in 2020, social distancing measures in Indonesia, Malaysia and Singapore were in full force. With this in mind, it helps to keep up with Ramadan eCommerce insights in Indonesia, Malaysia and Singapore, now powered with data from meta-search website, iPrice. Knowing this will be the difference between promoting the right or wrong products in your target country. With the need for social distancing, different countries are at varying stages of keeping the virus in check and have different levels of restrictions on travel and visiting within each country. However, 2021 brings a unique environment for Ramadan and Hari Raya celebrations.

We’ll be referring to the celebration as Hari Raya in this article. In Indonesia it is known locally as Lebaran. *Eid al-Fitr is known locally in Singapore and Malaysia as Hari Raya Aidilfitri or Hari Raya Puasa. This period tends to be the busiest and most lucrative period for brands that primarily target Muslim demographics in Southeast Asia – particularly Indonesia, Malaysia, and Singapore.

Hari Raya Eid al-Fitr* will be taking place on 13th May 2021. In 2021, Ramadan starts on 13th April and ends on 14th May. The changes in lifestyle and preparations needed for Eid al-Fitr means lots of planning – both for the celebrations and changes to routines and for the Ramadan campaigns that need to be run. The sacred month of Ramadan brings many changes to both the routines of Muslims and also to Muslim-focused businesses.

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